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Sarah Geronimo endorses Unica Hija
Saturday, May 16th, 2009
Now that Sarah Geronimo has entered a new phase in her life, her taste in clothes has changed. While she still likes pieces that are exciting and young, these days Sarah’s clothing choices lean more towards pieces that are more sophisticated but no less exciting–which is exactly the new Unica Hija style.
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Unica Hija tapped Sarah to be their latest celebrity endorser for that reason. Unica Hija caters to young women who have only just begun to make their own way in the world, who are career-driven yet manage to lead active social lives at the same time. Sarah is all those things and more. She is a multiplatinum-selling recording artist, a box-office queen and successful concert performer, yet she remains humble. Sarah is the girl everyone wants to be their unica hija. She’s a perfect role model, which makes her an ideal endorser.
Sarah signed a three-year contract with Unica Hija, which states that she will showcase their latest collection by attending events, in-store materials, out-of-homes, print ads, and the official Unica Hija website. According to an Unica Hija insider, “Sarah was very excited when we briefed her about all the changes that are going to take place in Unica Hija as a brand. She was just overwhelmed and thankful at the same time because we chose her to be part of a milestone like this.”
